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Horst Treiblmaier

Horst Treiblmaier

Professor of International Management, Modul University

Horst Treiblmaier is Professor of International Management at Modul University Austria. He is also the Head of the Department of International Management.

He has also worked as a Visiting Professor at Purdue University, University of California, Los Angeles (UCLA), University of British Columbia (UBC), University of Technology in Sydney (UTS) and the Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP).

Treiblmaier has consulted for or worked on projects for Microsoft, Google, and the United Nations Industrial Development Organization (UNIDO).

He has published a two volume book arguing that blockchain can transform business, which you can find here (https://www.amazon.com/Business-Transformation-through-Blockchain-I-ebook/dp/B07FR95672/ref=sr_1_2?keywords=Horst%20Treiblmaier&qid=1638377418&sr=8-2) & here (https://www.amazon.com/Business-Transformation-through-Blockchain-II-ebook/dp/B07FR7KXPJ/ref=sr_1_3?keywords=Horst%20Treiblmaier&qid=1638377793&sr=8-3).

Education
PhD Management Information Systems, Vienna University of Economics and Business
Topics
Management · Blockchain · Tokenization

Talks & video4

Selected publications109

  1. 2021Marion Garaus, Horst Treiblmaier "The influence of blockchain-based food traceability on retailer choice: The mediating role of trust" 2021 in: Food Control. Volume: 129. Pages: in press
  2. 2021Yevhen Kononets, Horst Treiblmaier "The Potential of Bio Certification to Strengthen the Market Position of Food Producers" 2021 in: Modern Supply Chain Research and Applications. Pages: 1-38
  3. 2021Abderahman Rejeb, Karim Rejeb, Suhaiza Zailani, Horst Treiblmaier, Hand Karen "Integrating the Internet of Things in the Halal Food Supply Chain: A Systematic Literature Review and Research Agenda" 2021 in: Internet of Things. Volume: 13. Pages: 1-18
  4. 2021Horst Treiblmaier, Melanie Swan, Primavera De Filippi, Mary Lacity, Thomas Hardjono, Henry Kim "What’s Next in Blockchain Research? – An Identification of Key Topics Using a Multidisciplinary Perspective" 2021 in: The DATABASE for Advances in Information Systems. Pages: 27-52
  5. 2021Horst Treiblmaier, Christian Sillaber "The Impact of Blockchain on E-Commerce: A Framework for Salient Research Topics" 2021 in: Electronic Commerce Research and Applications. Volume: 48.
  6. 2021Abderahman Rejeb, Horst Treiblmaier, Karim Rejeb, Suhaiza Zailani "Blockchain Research in Healthcare: A Bibliometric Review and Current Research Trends" 2021 in: Journal of Data, Information and Management. Volume: 3. Pages: 109-124
  7. 2021Daniel Pinto Lopes, Paulo Rita, Horst Treiblmaier "The impact of blockchain on the aviation industry: Findings from a qualitative study" 2021 in: Research in Transportation Business & Management.
  8. 2021Horst Treiblmaier, Patrick Mair "Textual Data Science for Logistics and Supply Chain Management" 2021 in: Logistics. Volume: 5. Issue number: 3 Pages: 1-15
  9. 2021Loha Hashimy, Horst Treiblmaier, Geetika Jain "Distributed ledger technology as a catalyst for open innovation adoption among small and medium-sized enterprises - Distributed ledger technology as a catalyst for open innovation adoption among small and medium-sized enterprises" 2021 in: The Journal of High Technology Management Research. Volume: 32. Issue number: 1 Pages: 1-10
  10. 2020Abderahman Rejeb, John Keogh, Horst Treiblmaier"How Blockchain Technology Can Benefit Marketing - Six Pending Research Areas" 2020 in: Frontiers in Blockchain. Volume: 3. Issue number: 3 Pages: 1-12
  11. 2020Thomas F. Stafford, Horst Treiblmaier "Characteristics of a Distributed Ledger Ecosystem for Secure and Sharable Electronic Medical Records" 2020 in: IEEE Transactions on Engineering Management. Pages: 1-23
  12. 2020Neale O'Connor, Paul Benjamin Lowry, Horst Treiblmaier "Interorganizational Cooperation and Supplier Performance in High-Technology Supply Chains" 2020 in: Heliyon. Volume: 6. Issue number: 3 Pages: 1-16
  13. 2020Christian Sillaber, Bernhard Waltl, Horst Treiblmaier, Ulrich Gallersdörfer, Michael Felderer "Laying the Foundation for Smart Contract Development: An Integrated Engineering Process" 2020 in: Information Systems and e-Business Management. Pages: 1-20
  14. 2020Horst Treiblmaier "Toward a Feasibility Framework for Blockchain Acceptance" 2020
  15. 2020Horst Treiblmaier, Aaron French, Marten Risius "Cultural Feasibility as a Moderator of Blockchain Acceptance in Academia" 2020
  16. 2020Lisa Maria Putz, Florian Hofbauer, Horst Treiblmaier "Can Gamification Help to Improve Education? Findings from a Longitudinal Study" 2020 in: Computers in Human Behavior. Volume: 110. Issue number: 106392
  17. 2020Horst Treiblmaier, Kristijan Mirkovski, Paul Benjamin Lowry, Zach Zacharia "The Physical Internet as a New Supply Chain Paradigm: A Systematic Literature Review and a Comprehensive Framework" 2020 in: International Journal of Logistics Management. Volume: 31. Issue number: 2 Pages: 239-287
  18. 2020Horst Treiblmaier, Abderahman Rejeb, Andreas Strebinger "Blockchain as a Driver for Smart City Development: Application Fields and a Comprehensive Research Agenda" 2020 in: Smart Cities. Volume: 3. Issue number: 3 Pages: 853-872
  19. 2020Horst Treiblmaier, Lisa Maria Putz "Gamification as a moderator for the impact of intrinsic motivation: Findings from a multigroup field experiment" 2020 in: Learning and Motivation. Volume: 71. Issue number: 101655
  20. 2020Aaron French, Horst Treiblmaier, Marten Risius "Blockchain: Technical Feasibility for Assessing Organizational Fit" 2020
  21. 2020Abderahman Rejeb, John Keogh, Samuel Fosso Wamba, Horst Treiblmaier "The Potentials of Augmented Reality in Supply Chain Management: A State‑of‑the‑Art Review" 2020 in: Management Review Quarterly. Pages: 1-38
  22. 2020Abderahman Rejeb, Steve Simske, Karim Rejeb, Horst Treiblmaier, Suhaiza Zailani "Internet of Things Research in Supply Chain Management and Logistics: A Bibliometric Analysis" 2020 in: Internet of Things. Volume: 12. Pages: 1-16
  23. 2020Abderahman Rejeb, John Keogh, Suhaiza Zailani, Horst Treiblmaier, Karim Rejeb "Blockchain Technology in the Food Industry: A Review of Potentials, Challenges and Future Research Directions" 2020 in: Logistics. Volume: 4. Issue number: 27 Pages: 1-26
  24. 2020Trevor Clohessy, Thomas Acton, Horst Treiblmaier, Nicola Rogers "Antecedents of Blockchain Adoption: An Integrative Framework" 2020 in: Strategic Change. Volume: 29. Issue number: 5 Pages: 501-515
  25. 2020Horst Treiblmaier, Trevor Clohessy "Blockchain and Distributed Ledger Technology Use Cases: Applications and Lessons Learned" 2020
  26. 2020Horst Treiblmaier "Blockchain and Tourism" 2020
  27. 2020M. Travizano, Carlos Sarraute, M. Dolata, A. M. French, Horst Treiblmaier "Wibson: A Case Study of a Decentralized Privacy-Preserving Marketplace" 2020 Pages: 149-170
  28. 2020Horst Treiblmaier, Christian Sillaber "A Case Study of Blockchain-Induced Digital Transformation in the Public Sector" 2020 Pages: 227-244
  29. 2020Bikram Shrestha, Malka Halgamuge, Horst Treiblmaier "Using Blockchain for Online Multimedia Management: Characteristics of Existing Platforms" 2020 Pages: 289-304
  30. 2020Horst Treiblmaier "Cryptocurrency Adoption in Travel and Tourism – an Exploratory Study of Asia Pacific Travellers" 2020 in: Current Issues in Tourism.
  31. 2019Horst Treiblmaier "Taking Feyerabend to the Next Level: On Linear Thinking, Indoctrination, and Academic Killer Bees" 2019 in: The DATABASE for Advances in Information Systems. Volume: 50. Issue number: 1 Pages: 77
  32. 2019Horst Treiblmaier, Roman Beck "Business Transformation through Blockchain – Volume I" 2019
  33. 2019Horst Treiblmaier, Roman Beck "Business Transformation through Blockchain – Volume II" 2019
  34. 2019Horst Treiblmaier "Combining Blockchain Technology and the Physical Internet to Achieve Triple Bottom Line Sustainability: A Comprehensive Research Agenda for Modern Logistics and Supply Chain Management" 2019 in: Logistics. Volume: 3. Issue number: 1 Pages: 1-13
  35. 2019David Leonard, Horst Treiblmaier "Can Cryptocurrencies Help to Pave the Way to a More Sustainable Economy? Questioning the Economic Growth Paradigm" 2019 Pages: 183-205
  36. 2019Horst Treiblmaier, Irem Önder "The Impact of Blockchain on the Tourism Industry: A Theory-Based Research Framework" 2019 Pages: 3-21
  37. 2019Lisa Maria Putz, Horst Treiblmaier "Increasing Knowledge Retention through Gamified Workshops: Findings from a Longitudinal Study and Identification of Moderating Variables" 2019 Pages: 1456-1465
  38. 2019Horst Treiblmaier "Toward More Rigorous Blockchain Research: Recommendations for Writing Blockchain Case Studies" 2019 in: Frontiers in Blockchain. Pages: 1-15
  39. 2019Abderahman Rejeb, John Keogh, Horst Treiblmaier "Leveraging the Internet of Things and Blockchain Technology in Supply Chain Management" 2019 in: Future Internet. Volume: 11. Issue number: 7 Pages: 1-22
  40. 2019Horst Treiblmaier "Die Auswirkungen der Blockchain auf Wirtschaft, Gesellschaft und Arbeitswelt" 2019 Pages: 19-38
  41. 2019Horst Treiblmaier, Uwe Umlauff "Blockchain and the Future of Work: A Self-Determination Theory Approach" 2019 Pages: 105-124
  42. 2019Horst Treiblmaier, Christian Sillaber "Digital Transformation with Blockchain in the Public Sector" 2019
  43. 2019Abderahman Rejeb, John Keogh, Horst Treiblmaier "The Impact of Blockchain on Medical Tourism" 2019
  44. 2019Andreas Strebinger, Horst Treiblmaier "Privacy Revisited: The Impact of Blockchain Technology on the Disclosure of Personal Data?" 2019
  45. 2019Andreas Strebinger, Horst Treiblmaier "Privacy Concerns and Consumer Acceptance of Blockchain-Enabled Services" 2019
  46. 2019Daniel Lopez, Paulo Rita, Horst Treiblmaier "The Impact of Blockchain on the Airline Industry" 2019
  47. 2018Horst Treiblmaier "The Impact of the Blockchain on the Supply Chain: A Theory-Based Research Framework and a Call for Action" 2018 in: Supply Chain Management: An International Journal. Volume: 23. Issue number: 6 Pages: 545-559
  48. 2018Horst Treiblmaier "Optimal levels of (de)centralization for resilient supply chains" 2018 in: International Journal of Logistics Management. Volume: 29. Issue number: 1 Pages: 435-455
  49. 2018Horst Treiblmaier, Lisa Maria Putz "Gamified Workshops as Drivers for Attitudinal and Behavioral Shifts toward Sustainable Business Practices: The Role of Enjoyment, Curiosity and External Regulation" 2018
  50. 2018Lisa Maria Putz, Horst Treiblmaier, Sarah Pfoser "Using Gamification for Sustainable Transport Education: Results from an Empirical Study" 2018
  51. 2018Horst Treiblmaier, Uwe Umlauff "Industrial, Economic and Societal Implications of Blockchain and DLT: Where is Interdisciplinary Research and Education?" 2018
  52. 2018Horst Treiblmaier, Thomas Zeinzinger "Understanding the Blockchain through a Gamified Experience: A Case Study from Austria" 2018
  53. 2018Horst Treiblmaier "Paul Feyerabend and the Art of Epistemological Anarchy - A Discussion of the Basic Tenets of Against Method and an Assessment of Their Potential Usefulness for the Information Systems Field" 2018 in: The DATABASE for Advances in Information Systems. Volume: 49. Issue number: 1 Pages: 93-101
  54. 2018Horst Treiblmaier, Lisa Maria Putz, Paul Benjamin Lowry "Research Commentary: Setting a Definition, Context, and Theory-Based Research Agenda for the Gamification of Non-Gaming Applications" 2018 in: AIS Transactions of Human-Computer Interaction. Volume: 10. Issue number: 3 Pages: 129-163
  55. 2018Irem Önder, Horst Treiblmaier "Blockchain and Tourism: Three Research Propositions" 2018 in: Annals of Tourism Research. Volume: 72. Pages: 180-182
  56. 2018Lisa Maria Putz, Horst Treiblmaier, Sarah Pfoser "Field Trips for Sustainable Transport Education: Impact of Knowledge, Attitude and Behavioral Intention" 2018 in: International Journal of Logistics Management. Volume: 29. Issue number: 4 Pages: 1424-1450
  57. 2018Christian Sillaber, Bernhard Waltl, Horst Treiblmaier, Ulrich Gallersdörfer, Michael Felderer "Toward an Integrated Process Model for Smart Contract Engineering" 2018 Pages: 82-86
  58. 2018Horst Treiblmaier, Christian Sillaber "Blockchain-Induced Digital Transformation in the Public Sector" 2018
  59. 2018Horst Treiblmaier "The Influence of Gamified Workshops on Students’ Knowledge Retention" 2018 Pages: 40-47
  60. 2017Patrick Mair, Horst Treiblmaier, Paul Benjamin Lowry "Using Multistage Competing Risks Approaches to Model Web Page Transitions" 2017 in: Internet Research. Volume: 27. Issue number: 3 Pages: 650-669
  61. 2017Andreas Wieland, Christian Durach, Joakim Kembro, Horst Treiblmaier "Statistical and Judgemental Criteria for Scale Purification" 2017 in: Supply Chain Management: An International Journal. Volume: 22. Issue number: 4 Pages: 321-328
  62. 2017Horst Treiblmaier "Breaking Free from the Limitations of Classical Test Theory: Developing and Measuring Information Systems Scales Using Item Response Theory" 2017 in: Information & Management. Volume: 54. Issue number: 2 Pages: 189-203
  63. 2017Dario Biggi, Franco Cotana, Christian Durach, Valerio Gatta, Michele Le Pira, Eduardo Marcucci, Bernhard Nitsche, Jan Reipert, Horst Treiblmaier "Pipe§Net Technology and the Physical Internet" 2017
  64. 2017Horst Treiblmaier "The World Isn’t Static, So Why Are We? How Agent Based Modeling Helps to Create and Test Dynamic IS Models and Theories" 2017
  65. 2016Lisa Falschlunger, Othmar Lehner, Horst Treiblmaier "InfoVis: The Mediating Role of Information Overload on Decision Making Outcome in High Complexitiy Settings" 2016
  66. 2015Inger Ehrenhuber, Horst Treiblmaier, Corinna Engelhardt-Nowitzki, Markus Gerschberger "Toward a Framework for Supply Chain Resilience" 2015 in: International Journal of Supply Chain and Operations Resilience. Volume: 1. Issue number: 4 Pages: 339-350
  67. 2015Horst Treiblmaier"A Framework for Supply Chain Forecasting Literature" 2015 in: Acta Technica Corviniensis - Bulletin of Engineering. Volume: 7. Issue number: 1 Pages: 49-52
  68. 2014Tommy Rablbauer, Markus Gerschberger, Horst Treiblmaier "The Impact of Supply Chain Management Integration on Financial Performance" 2014 in: UTCC International Journal of Business and Economics. Volume: 6. Issue number: 1 Pages: 91-103
  69. 2012Horst Treiblmaier, Sandy Chong "Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure" 2012 Pages: 341-358
  70. 2012Netta Iivari, Horst Treiblmaier, Dennis F. Galletta "Introduction to the AIS THCI Special Issue on User Participation/Centeredness in New, Challenging IS Contexts" 2012 in: AIS Transactions of Human-Computer Interaction. Volume: 4. Issue number: 2 Pages: 44-50
  71. 2011Horst Treiblmaier, Peter M. Bentler, Patrick Mair "Formative constructs implemented via common factors" 2011 in: Structural Equation Modeling. Volume: 18. Issue number: 1 Pages: 1-17
  72. 2011Horst Treiblmaier, Peter Filzmoser "Benefits from using continuous rating scales in online survey research" 2011
  73. 2011Horst Treiblmaier, Sandy Chong "Trust and Perceived Risk of Personal Information as Antecedents of Online Information Disclosure: Results from Three Countries" 2011 in: Journal of Global Information Management. Volume: 19. Issue number: 4 Pages: 76-94
  74. 2011Horst Treiblmaier "Determinants of Electronic Branding: An Exploratory Study (revised reprint)" 2011 in: Innovative Marketing. Volume: 7. Issue number: 4 Pages: 22-28
  75. 2011Horst Treiblmaier, Irene Pollach "The Influence of Privacy Concerns on Perceptions of Web Personalisation" 2011 in: International Journal of Web Science. Volume: 1. Issue number: 1/2 Pages: 3-20
  76. 2011Horst Treiblmaier "Datenqualität und Validität bei Online-Befragungen" 2011 in: Der Markt. Volume: 50. Issue number: 1 Pages: 3-18
  77. 2011Horst Treiblmaier, Larry Neale, Sandy Chong "The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries" 2011 in: International Journal of Online Marketing. Volume: 1. Issue number: 2 Pages: 24-42
  78. 2010Horst Treiblmaier, Peter Filzmoser "Exploratory factor analysis revisited: How robust methods support the detection of hidden multivariate data structures in IS research" 2010 in: Information & Management. Volume: 47. Issue number: 4 Pages: 197-207
  79. 2010Horst Treiblmaier, Andreas Pinterits "Developing metrics for web sites" 2010 in: Journal of Computer Information Systems. Volume: 50. Issue number: 3 Pages: 1-10
  80. 2010Horst Treiblmaier "Is There a Continental Divide? A Comparison of Website Capabilities" 2010 in: Central Asia Business Journal. Volume: 3. Pages: 55-61
  81. 2009Larry Neale, Horst Treiblmaier, Vani Henderson, Lee Hunter, Karen Hudson, Jamie Murphy "The Google online marketing challenge and research opportunities" 2009 in: Journal of Marketing Education. Volume: 31. Issue number: 1 Pages: 76-85
  82. 2009Horst Treiblmaier, Larry Neale, Jamie Murphy "Action Learning of Online Marketing via a Global Contest" 2009 in: Central Asia Business Journal. Volume: 2. Pages: 47-50
  83. 2008Horst Treiblmaier, Andreas Strebinger "The effect of e-commerce on the integration of IT structure and brand architecture" 2008 in: Information Systems Journal. Volume: 18. Issue number: 5 Pages: 479-498
  84. 2008Horst Treiblmaier, Andreas Pinterits, Arne Floh "Success factors of internet payment systems" 2008 in: International Journal of Electronic Business. Volume: 6. Issue number: 4 Pages: 369-385
  85. 2008Bernd Simon, Horst Treiblmaier, Gustaf Neumann "Elektronische Lernumgebungen in Bildungseinrichtungen: Eine Diskussion kritischer Erfolgsfaktoren" 2008 in: Zeitschrift für Betriebswirtschaft. Volume: 78. Issue number: 7 Pages: 715-733
  86. 2008Horst Treiblmaier, Irene Pollach "Drivers and Inhibitors of Online Donations to Nonprofit Organizations" 2008 in: Journal of International Technology and Information Management (JITIM). Volume: 17. Issue number: 2 Pages: 85-98
  87. 2007Horst Treiblmaier "Web site analysis: A review and assessment of previous research" 2007 in: Communications of the Association for Information Systems. Volume: 19. Issue number: 1 Pages: 39
  88. 2007Horst Treiblmaier "Beziehungsmarketing aus Kundensicht" 2007 in: Wirtschaftsinformatik. Volume: 49. Issue number: 1 Pages: 42-48
  89. 2007Horst Treiblmaier, Irene Pollach "Users' Perceptions of Benefits and Costs of Personalization" 2007
  90. 2006Andreas Strebinger, Horst Treiblmaier "The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, it Structure and their Interrelations" 2006 in: Schmalenbach Business Review. Volume: 58. Pages: 81-113
  91. 2006Arne Floh, Horst Treiblmaier "What Keeps the E-Banking Customer Loyal? - A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry" 2006 in: Journal of electronic Commerce Research. Volume: 7. Issue number: 2 Pages: 97-110
  92. 2006Andreas Pinterits, Horst Treiblmaier, Irene Pollach "Environmental websites: an empirical investigation of functionality and accessibility" 2006 in: International Journal of Technology, Policy and Management. Volume: 6. Issue number: 1 Pages: 103-119
  93. 2006Horst Treiblmaier "Datenqualität und individualisierte Kommunikation - Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten" 2006
  94. 2006Horst Treiblmaier, Martina Lausmann, Michael Pieber "Customer Relationship Management - Erwartungen von Internetkunden" 2006 in: Forum Ware - Internationale Zeitschrift für Warenlehre. Volume: 34. Pages: 1-4
  95. 2006Horst Treiblmaier "Determinants of Electronic Branding: An Exploratory Study" 2006 in: Innovative Marketing. Volume: 2. Issue number: 2 Pages: 89-98
  96. 2006Horst Treiblmaier, Andreas Pinterits, Arne Floh "The Adoption of Public E Payment Services" 2006 in: Journal of e-Government. Volume: 3. Issue number: 2 Pages: 33-51
  97. 2006Horst Treiblmaier, Andreas Strebinger "B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur" 2006 in: Wirtschaftsinformatik. Volume: 48. Issue number: 2 Pages: 87-95
  98. 2006Horst Treiblmaier "The Internet as an Instrument for Collecting Customer-Related Data: A Data Quality Perspective" 2006 in: International Journal of Electronic Business Management. Volume: 4. Issue number: 1 Pages: 29-37
  99. 2005Irene Pollach, Horst Treiblmaier, Arne Floh "Online fundraising for environmental nonprofit organizations" 2005 Pages: 178b-178b
  100. 2005Horst Treiblmaier, Irene Pollach, Arne Floh "Online Fundraising for Nonprofit Organizations" 2005 in: Transactions on Advanced Research. Pages: 55-61
  101. 2005Hans Robert Hansen, Horst Treiblmaier "Qualitätsaspekte internetgestützter Gewinnung von Kundendaten" 2005 in: Information Management & Consulting. Volume: 20. Pages: 38-44
  102. 2004Horst Treiblmaier, Maria Madlberger, Nicolas Knotzer, Irene Pollach "Evaluating personalization and customization from an ethical point of view: an empirical study" 2004 Pages: 10-pp
  103. 2004Horst Treiblmaier, Andreas Pinterits, Arne Floh "Antecedents of the adoption of e-payment services in the public sector" 2004 Pages: 6
  104. 2004Andreas Strebinger, Horst Treiblmaier "E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces" 2004 in: Electronic Markets. Volume: 14. Issue number: 2 Pages: 153-164
  105. 2004Horst Treiblmaier, Irene Pollach, Arne Floh, Marcin Kotlowski "A Conceptual Framework for E Branding Strategies in the Non-Profit Sector" 2004 in: Journal of International Technology and Information Management (JITIM). Volume: 13. Issue number: 3 Pages: 143-156
  106. 2004Michael Pieber, Horst Treiblmaier "Commodity Knowledge - Revitalized on the Internet?"," 2004 in: Forum Ware International. Volume: 3. Pages: 50-62
  107. 2004Horst Treiblmaier, Hannes Jöchlinger, Arne Floh "Assessing the Potentials of Mobile Commerce Applications: A Quantitative Survey in the Agricultural Sector" 2004 in: International Journal of Mobile Communications. Volume: 2. Issue number: 2 Pages: 171-187
  108. 2003Horst Treiblmaier "Die Bedeutung der Qualität elektronisch gewonnener Daten für die individualisierte Kundenkommunikation" 2003 in: Der Markt. Volume: 42. Issue number: 3+4 Pages: 162-174
  109. 2001Arno Scharl, Horst Treiblmaier, Claudia Danzinger "EcoInvest.org - Environmental Communication By Means of Independent Investment Portals - Solar World Congress (ISES-2001)"2001

Positions & affiliations1

  • Professor, Head of the Department of International Management, Modul University Austria

Honours & awards1

  • 2018 : Emerald Literati Award (Emerald Publishing)